100K Pledge
A mobile-first responsive web pledge platform empowering professionals to commit to racial equity through streamlined, secure public declarations.
Platform
Responsive Web (mobile-first focus)
My Role
Lead Product Designer
Team Makeup
Product Designer, Product Manager, 3 Engineers
Timeline
4 Weeks
Project Goal
To create a responsive pledge platform that enables professionals to publicly commit to supporting the Black community through hiring, investment, and donations with a focus on accessibility, integrity, and future scalability.
Design Process
Mapped user flows and site architecture
Built out foundational design system (colours, typography, forms, icons) using client branding and AA accessibility standards
Designed mobile-first, then extended to tablet and desktop
Annotated interactions and motion expectations for dev handoff
Supported devs via ongoing visual QA during implementation
Challenges & Iterations
Clients were misaligned on form requirements, so I facilitated workshops to help guide and finalize decision-making.
To address concerns about inappropriate content, I proposed removing open text fields and simplifying and streamlining pledge entry in the process.
I implemented a checkbox- based form structure that balanced user efficiecy with moderation control.
Impact & Next Steps
The platform successfully went live after 4 weeks with both manual and LinkedIn-enabled pledge flows.
Post-MVP features include user dashboards, pledge tracking, and email reminders.
The site is still live and to date has 136 pledges and counting.